Expert Internet Marketing Panelists/Speakers

Larry Bailin
Single Throw

Keynote Speaker
Larry Bailin – Best-Selling Internet Marketing Author of Mommy, Where do Customers Come From? Professional Keynote speaker and CEO of one of the top Internet marketing companies in the nation.

Larry Bailin has been a leader and pioneer in the Internet marketing world for over 17 years. Larry has consulted with some of the top manufacturers and auto groups in the world and many of his best-practices have been adopted by OEMs and industry professionals.

Larry’s Internet marketing company Single Throw is considered to be one of the top Internet marketing companies in the nation and provides Internet marketing services to some of the top companies in the world including, Sara Lee, Acer Computers, Laughing Cow, Kozy Shack, Endust and many others. In the automotive space, Larry works closely with DCH Auto Group, Patrick Auto Group, Ray Catena, Brad Benson, Holman Automotive and many others.

Larry Bailin’s innovative marketing strategies continue to redefine the way companies use the Internet.

Auto Marketing Conference Keynote

Panelist - Dave Aziz, Advance Digital
Advance Digital

Panelist

Dave Aziz – Dave has worked in the social media industry since 2009 working with Advance Digital affiliates and media groups providing social media recommendations and best practices to increase site traffic, engagement, and social audience.

Dave also worked as sales support for social media sales throughout the entire organization and assists in providing insight to help small and local businesses improves their social presence.

Panel 1: Social Media Dominance

Eric Bercarich
NJ.com

Panelist
Eric Bercarich – Eric Bercarich is a Sales Manager at NJ.com overseeing a sales team focused on helping local businesses connect with local consumers. Eric has over 10 years of experience helping local, regional and national businesses reach their target audiences online. Eric has worked with a wide range of business categories including Automotive, Retail, Finance, Education, Employment and Entertainment.

Prior to NJ.com Eric spent time with several advertising agencies as a Media Planner, creating media schedules that included both traditional and digital media.

Panel 2: Display Advertising Dominance

Dan B
Single Throw

Panelist
Dan Beldowicz – Dan is Vice President of Business Development at Single Throw Internet Marketing and has over 10 years of real-world experience leading national interactive marketing initiatives. Dan is a proven marketing and communications specialist who performs as a key business partner and brand builder, upholding and enhancing corporate reputation.

As one of Single Throw's top Internet marketing consultants, Dan has helped companies like Meadowlands Nissan, Savant Systems and top Automotive Groups including the Atlantic Automotive Group, to attract new customers through use of the Internet and social networking. He is able to implement innovative new market ideas from industry to industry.

Panel 6: Search Engine Optimization Dominance

John Carcutt - Panelist, Advance DigitalAdvance Digital

Panelist
John Carcutt – John is Director of Search & Social Media for Advance Digital, a division of Advance Publications Inc- the parent company of Conde Nast.

John is an SEO & Social Media veteran and recognized industry thought leader with over 12 years of expertise in both agency and in-house search engine optimization. He is a regular speaker and teacher at the top national SEO and Social Media marketing conferences including SES, SMX, PubCon, and is a published author on the topic of SEO in iMedia, Search Engine Journal, and WebProNews. As an original pioneer of modern search optimization, John co-hosts one of the most popular search related radio shows online: the SEO 101 show at webmasterradio.fm.

His digital marketing, search and social media experience ranges from the largest Fortune 50 companies all the way to local businesses, and includes clients like Turner Broadcasting, The Miami Herald, Discover, Sandals & Beaches Resorts, Cotton Inc., The Metropolitan Museum of Art, and Stanley.

Panel 6: Search Engine Optimization Dominance

Anthony C
Single Throw

Panelist
Anthony Chiaravallo – Anthony is a talented Internet marketer who has melded years of traditional and digital marketing expertise to help his clients dominate in both arenas.

Anthony is one of the top Internet marketing consultants at Single Throw Internet Marketing and has worked to develop digital display, search, social, video and viral strategies for numerous companies in and out of the automotive space. Anthony has worked with DCH Auto Group, World Auto Group and many other independent dealerships throughout the nation.

Anthony is a regular business speaker at marketing and business development events.

Panel 2: Display Advertising Dominance

Panelist - Kerel Cooper, Advance Digital
Advance Digital

Panelist
Kerel Cooper – Kerel is the Director of Ad Operations for Advance Digital and oversees campaign implementation, audience targeting, extended reach and optimization of digital ad campaigns.

Kerel has over 14 years of Ad Operations experience working for Online Publisher's in the News and Information Technology Industries.

Panel 4: Display Advertising Dominance

Panelist - Lee Eagle, Google Wildfire
Google Wildfire

Panelist
Lee Eagle – Lee Eagle is a Senior Account Executive at Google's Wildfire division, one of the world's largest social media marketing software providers. He specializes in understanding marketing executives' needs and helping them find ways to effectively leverage social media and technology to solve core business challenges at scale. Lee is attentive to the evolving media landscape and focused on applying strategic thinking to find holistic solutions for partners. Lee has vast experience in the digital and advertising technology space including lead sales positions at TheaterMania and Permission Data. His enthusiasm and client-centered service has helped deliver innovative campaigns for enterprise brands that have exceeded expected outcomes with increased fan engagement and positive social ROI. He is a graduate of the University of Maryland, College Park with a bachelor’s degree in communication.

Wildfire is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform.

Panel 1: Social Media Dominance

Panelist - Adam Gold, ScanLife
Panelist - Adam Gold, ScanLife

Panelist
Adam Gold – Adam Gold is a veteran senior sales leader with twenty years of strategic sales and marketing experience. He has extensive expertise in mobile, digital platforms and media.

Mr. Gold is Vice President, Sales for Scanbuy, Inc. the leading global provider of mobile engagement solutions, responsible for the mobile barcode campaigns and licensed programs by major brands including Coca-Cola, HP, The Home Depot, Allstate Insurance, Staples and Starbucks.

Prior to joining Scanbuy, he was President of Apogee Consulting where he helped launch the first ever “Mobile Upfront” for the advertising community. Previously, Mr. Gold spent five years with the Advertising Age Group as a General Manager overseeing the P&L for online, print and conferences within the creative category.

Mr. Gold spent the preceding 12 years as a multimedia sales director and ultimately Publisher, leading businesses for Miller Freeman, Inc. and Nielsen Business Media. He is a member of the Advertising Club of New York as well as the Mobile Marketing Association.

Panel 4: Mobile Marketing Dominance

Panelist - Jeff Hobbs, Advance Digital
Advance Digital

Panelist
Jeff Hobbs - Jeff is a Senior Product Manager for Advance Digital. Jeff has led Advance Digital initiatives in mobile apps and responsive web design, and is currently focused on video and interactive development.

Jeff lives in Western Massachusetts with his wife, daughter, dog and cat.

Panel 5: Mobile Marketing Dominance

Jen Patterson
Single Throw

Panelist
Jennifer Patterson – As the Vice President of Operations at a growing internet marketing company, Jen wears many hats but her starting point in the industry begun with social media marketing. At Single Throw, she coordinates and develops strategies across a multitude of Internet marketing services while being in the know of the latest news within the industry.

Jen is a social marketing expert, and has extensive experience developing social media strategies for some of the top dealerships in the country. She understands all the intricate elements of a successful campaign, utilizing social powerhouse sites such as Facebook, Google +, Twitter, and YouTube among other sites. She leverages each property to achieve true social dominance.

Jennifer has been a featured speaker at a number of events throughout the area.

Panel 1: Social Media Dominance

Glenn Zimmerman
Mad Bear Productions

Panelist
Glenn Zimmerman – A former NBC reporter, Glenn brings countless years of video storytelling to the table. A true master of the camera, Glenn has helped companies of all sizes to develop groundbreaking, results oriented videos that have not only reinforced their brand message, but connected with potential customers in new and exciting ways.

Glenn understands the complexities of video production and guides his clients in using the most effective and sales oriented techniques available.

Panel 3: Video Marketing Dominance

Expert Dealers

Doug WellsPresident and General Manager, Mercedes-Benz of Brooklyn, Brooklyn, NY

  • Expertise: Taking a trusted brand to a digital world
Mercedes-Benz of Brooklyn

Dave Cantin, Vice President, Brad Benson Auto Group, S. Brunswick NJ

  • Expertise: Being different. How working outside normal conventions pays big dividends.
Brad Benson

Michael Stewart, Marketing Manager, DCH Auto Group, Sayreville, NJ

  • Expertise: Social balancing act. Melding the group and the dealership brand in social media.
DCH Auto Group

**NOTE: Speakers subject to change**

We will be announcing more speakers soon!



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